New: FMCG or D2C brand entering a new Indian city? Start with a 2–4 week Market Entry Diagnostic. Book a Discovery Call →

    Services

    Everything it takes to win a market — one accountable team.

    Strategy, distribution, trade marketing, field execution, and D2C often live in separate vendors with different incentives. We run all five as one connected engine — start where you need to, or bring us in for the full build.

    SalesOrbit strategists mapping route-to-market plans for an Indian market entry

    The five capabilities

    One connected go-to-market engine

    Each capability stands alone — and works harder when it runs alongside the others.

    In 2–4 weeks, validate your market opportunity with on-ground distributor intelligence, channel margin models, and a 12-month revenue roadmap — before committing capital to activation.

    We pressure-test the expansion opportunity with on-ground rigor: locality and category feasibility, competitive and price-band mapping, distribution economics, and a phased execution roadmap. Built on direct conversations with distributors and retailers in your target market.

    Best for Founders and growth leaders evaluating expansion into a new city, region, or category.

    Explore GTM Strategy

    Secure the right distribution partners with balanced margins, fair credit terms, and high accountability across general trade, modern trade, and quick commerce.

    We identify, evaluate, and negotiate with reputable channel partners tailored to your category. We establish sustainable margin structures, manage trade agreements, and build your active retail network from day one.

    Best for Brands looking to build or upgrade their wholesale and retail distribution network in a target territory.

    Explore Distribution

    Turn retail placement into active velocity. We design POS visibility, retailer incentive programs, and localized consumer activations that drive repeat purchase.

    Point-of-sale material, launch schemes, retailer pitch assets, on-ground activations, and localized digital campaigns — structured to generate consistent pull at retail and keep stock moving.

    Best for Brands with existing distribution seeking to accelerate sell-through and retail velocity.

    Explore Trade Marketing

    Deploy and manage a dedicated on-ground sales force. We oversee beat planning, order booking, merchandising compliance, and weekly KPI reporting.

    We recruit, train, and manage field sales executives, structure beat routes and outlet coverage, and ensure consistent order capture, shelf positioning, and actionable weekly performance insights.

    Best for Brands requiring managed boots-on-the-ground execution to expand retail reach and maintain store relationships.

    Explore Field Execution

    Expand into quick commerce and D2C in harmony with your retail network. We manage onboarding, cataloging, and promotions without triggering channel conflict.

    Quick commerce onboarding (Blinkit, Zepto, Swiggy Instamart), marketplace operations, and D2C channels — synchronized with your offline distribution to protect channel margins and maintain consistent brand positioning.

    Best for Brands building an omnichannel presence that reinforces both online speed and offline retail depth.

    Explore D2C & Q-Commerce

    Start with a plan, not a proposal.

    Schedule a 30-minute Discovery Call to discuss your market expansion goals. If aligned, our 2–4 week Market Entry Diagnostic delivers a concrete route-to-market plan and revenue roadmap for your target territory.

    Book a Discovery Call