Trade Marketing & Brand Activation
Distribution gets you on the shelf. This is what gets you off it.
Your product is on the shelf. Your distributor has stock. Sales are flat. This is the most common failure mode in Indian retail — and the fix is almost never 'better distribution.' We build the trade marketing and local demand generation that turns shelf presence into sell-through.
Scope
What's included
Best for
Brands with distribution in place but flat sell-through in their target market.
- Trade marketing collateral — point-of-sale material, channel partner pitch decks, launch offers
- Local demand generation — on-ground activations, launch events, local media and influencer outreach
- Digital marketing — performance campaigns, local search and Maps presence, content
- Localization of brand story, packaging, and pricing for the target market
The 4 Pillars of Indian Retail Sell-Through
We combine physical store visibility with retailer commercial motivation to drive consumer trial and repeat velocity.
Point-of-Sale Merchandising (POSM)
Custom countertop units (CTUs), shelf strips, floor-standing display units (FSDUs), and window branding engineered to stand out in congested Indian retail stores.
Retailer & Trade Schemes
Structuring high-converting trade schemes (margins, volume rebates, festive buy-back guarantees) that incentivize shopkeepers to push your brand over entrenched competitors.
In-Store Promoter & Sampling Activations
Trained brand promoters deployed at high-footfall modern trade chains and high-density bazaar locations for live product demonstrations and consumer sampling.
Hyper-Local Geo-Targeted Demand Pull
Hyper-local Google Maps visibility, regional WhatsApp broadcast promotions, and geo-fenced social campaigns driving neighborhood footfall directly to stocked retail outlets.
Common questions
What founders ask about this service
Straight answers about how this works in practice.
Make the shelf work harder.
We'll audit where demand is breaking down in your market and build the trade marketing plan to fix it.
Get a brand activation plan for your market