Retail & Field Sales Execution in India
A managed field team that keeps your retail plan moving.
We recruit, train and manage the field team within the agreed scope. Their work connects retailer orders, stock checks, product explanation and displays with distributor fulfilment. Routes and staffing are sized to your target shops and budget, with reporting that helps you decide what to improve.
Scope
What's included
Best for
Brands that need consistent shop visits and order follow-up in a new territory, or whose existing retail coverage is not translating into repeat business.
- Agree the retailer footprint, staffing needs and responsibilities
- Recruit and train the field team on the product, retailer pitch and reporting
- Plan visit routes and frequency so the territory can be serviced
- Book orders, check stock and displays, and coordinate delivery follow-up
- Review productive visits, repeat orders, availability and territory costs
What should a shop visit achieve?
Agree a clear checklist: explain the product, check saleable stock, book an appropriate order, review visibility and resolve retailer issues. Activity counts need context. A productive visit creates a useful order or resolves a real operating issue rather than merely logging attendance.
How large should the team be?
Estimate the time needed per shop, travel, visit frequency and order follow-up. Compare the serviceable territory with the available staffing budget. A smaller footprint with reliable visits can be more useful than promising coverage the team cannot maintain.
What reporting will the founder see?
Review planned and completed visits, shops ordering, reorders, stock availability and delivery issues. Agree the reporting tool and review frequency before launch. Use the findings to adjust routes, retailer focus, product communication or supply, rather than treating the report as an end in itself.
Common questions
What founders ask about this service
Straight answers about how this works in practice.
What does a field sales executive do for a consumer brand?
A field sales executive visits relevant shops, explains the product, takes retailer orders, checks stock and shelf presentation, follows up issues and reports market feedback. The exact responsibilities, order tools and distributor coordination are agreed for the territory.
Should I hire directly or use a managed field team?
Compare management capacity, hiring time, territory knowledge, fixed costs and the need for flexibility during a pilot. Direct hiring may suit a stable operation; a managed team can suit a scoped market test. Agree supervision, reporting, costs and transition responsibilities before choosing.
Does more shop coverage guarantee more sales?
No. The shops must fit the customer and product, stock must be available, and the proposition and commercial terms must work. We review coverage alongside productive orders, repeat demand and servicing economics.
Part of your growth plan
Start with a focused pilot.
We understand your brand, product, category, competition and budget, then build and execute the branding and distribution plan that fits. Start with a focused 3–6 month pilot in up to 2–3 cities, learn what works in the market, and expand from there.
Brand understanding and channel planning are included in the pilot. We agree the scope, fees, execution budget and success measures before work begins.
How the pilot works →Shape the next step around your brand and budget.
Bring your current channels, target market and main growth challenge. We’ll discuss a focused pilot with clear scope, responsibilities and measures.
Discuss your pilot