Retail & Field Execution
Boots on the ground, run by people who've actually sold at retail.
Retail can't be grown from a spreadsheet. Distribution and marketing only convert when someone is physically at the outlet — taking orders, checking stock, fixing displays, and building the retailer relationships that drive repeat purchase. We recruit, train, and manage that team so execution is real, not theoretical.
Scope
What's included
Best for
Brands that need managed feet-on-street sales and merchandising in a new or underperforming market.
- Recruitment and training of field sales executives, deployed fast
- Order booking, retail servicing, and merchandising audits
- Route planning and territory coverage design
- Ongoing field performance management and weekly reporting
How We Run Your On-Ground Sales Force
Rigorous daily discipline, transparent digital order booking, and metric-driven territory coverage.
Beat Route Planning & Outlet Universe
Designing permanent journey plans (PJPs) ensuring reps visit 35–45 retail outlets daily in high-density markets with zero route overlapping.
Secondary Order Booking & SFA Integration
Daily order capture through sales force automation (SFA) software, transferring booked lines directly to area distributors for same-day/next-day billing.
Merchandising & Planogram Compliance
Auditing eye-level placement, FIFO stock rotation, POS visibility, and competitor stock movement on every single retail call.
Weekly Performance Cadence & KPI Review
Transparent reporting on Total Calls, Productive Calls, Lines per Bill (LPB), and Territory Secondary Sales Volume with zero management overhead for you.
Common questions
What founders ask about this service
Straight answers about how this works in practice.
Presence you can measure, week by week.
Tell us your target territory and coverage ambition, and we'll scope the team, routes, and reporting cadence.
Get a field team built for your market