Distribution & Field
Beat Plan / PJP (Permanent Journey Plan)
A systematic schedule defining the exact route and sequence of retail stores a sales representative visits each day.
Detailed Definition & Industry Context
A Beat Plan (or Permanent Journey Plan) organizes retail outlets within a territory into daily recurring routes (e.g., Beat 1 on Monday, Beat 2 on Tuesday). Each beat covers 35 to 45 stores in urban high-density areas or 20 to 30 in semi-urban areas, ensuring disciplined order booking, stock rotation, merchandising, and collection.
Outlet Universe ÷ Frequency of Visit = Daily Beat Schedule (e.g., 200 outlets visited fortnightly = 4 beats of 50 stores each)
During an FMCG pilot in Bangalore, structured beat plans ensure sales officers visit high-velocity grocery stores every Tuesday morning, preventing stockouts and protecting eye-level shelf presence against competing brands.
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